Business profiles and agents arrive in ChatGPT
OpenAI introduces a beta for business information, engagement insights and customer-facing agents.
What changed
Eligible businesses can claim profiles and supply current product data. Business Agents initially support eligible ecommerce and online-service businesses in the United States. Claiming has broader geographic eligibility.
Why it matters
Businesses gain a new discovery channel, with different eligibility rules for profiles and customer-facing agents.
OpenAI
Announcement published November 10, 2026. This briefing is an original summary of the linked reporting or announcement.
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